Backbone Video dramatically increases video revenue
Backbone Video transforms how video ads perform on the web. Instead of high latency auctions taking forever in a browser, often on a mobile connection, the auction takes place on our S2S tunnel in backbone datacenters, drastically improving every major KPI around video performance.
Increase Revenue Across All Channels
Backbone Video directly connects your inventory to premium demand sources via an optimized server-to-server infrastructure. By cutting out unnecessary intermediaries and client-side overhead, every impression becomes more valuable. The result: higher bid density, stronger competition, and a meaningful lift in overall CPMs — from web pre-rolls to connected TV.
Crush Latency for Rapid Delivery
Traditional client-side auctions introduce lag at every step — ad requests, bidding, rendering. Backbone Video’s low-latency architecture executes in milliseconds, ensuring ads load instantly and viewers stay engaged. Faster load means fewer drop-offs and measurable improvements in viewability, completion rates, and user satisfaction.
Eliminate Auction and Render Failures
Client-side auctions are prone to timeouts, script errors, and render mismatches. Backbone Video’s S2S protocol bypasses these pitfalls entirely by handling the auction logic on high-availability servers. This precision execution means more winning and valid bids make it to the screen, turning what used to be lost revenue into guaranteed delivery. Discrepancy rates collapse.
Massively Expand Demand Access
With Backbone Video, every ad call reaches a broader ecosystem of buyers — including top-tier DSPs, exchanges, and CTV demand partners — through unified S2S connections. The result is deeper competition, richer fill, and more consistent performance across all formats and devices.
Optimize with Real-Time Intelligence
Backbone Video continuously analyzes auction dynamics and demand behavior to route traffic through the fastest, most profitable paths. This smart optimization engine fine-tunes every transaction to maximize yield, ensuring each impression is monetized at its true market value.
Reliable and Scalable Infrastructure
Built for enterprise scale by engineers with proven track records of delivering high availability platforms, Backbone Video is engineered to handle millions of requests per second with zero compromise on reliability.